Know Exactly
What's In Your
Toothpaste.
South Africa's most advanced toothpaste analysis platform. Snap a photo, enter the name, and get a comprehensive ingredient safety report in seconds.
Analysis in Under
60 Seconds
Our AI engine cross-references thousands of clinical studies and ingredient databases to give you a comprehensive, trustworthy analysis — instantly.
Enter or Photograph
Type the toothpaste name, or snap a photo directly from your phone camera. Our AI identifies the product automatically.
AI Deep Analysis
Our engine analyses every ingredient against clinical databases, flags harmful substances, and scores the product on 6 dimensions.
Get Your Report Card
Receive a detailed, easy-to-read summary ticket with safety score, ingredient breakdown, suitability ratings, and expert tips.
Make the Best Choice
Compare products, see SA-specific availability, and discover better-rated alternatives available at Clicks, Dis-Chem, and more.
Dr. Sipho Mthembu, BDS (WITS) — Cosmetic & Preventive Dentist, Johannesburg
Everything You Need to Decide
A complete oral health intelligence platform built for the South African consumer.
Ingredient Safety Scoring
Every ingredient rated on a 0–100 safety scale with clinical evidence. Flagged substances highlighted in red with severity levels.
Photo Identification
Point your camera at any toothpaste tube. Our AI reads the label and identifies the product — no typing required.
SA New Launches Lab
Taste test scores, real tester feedback, and editorial reviews of newly released toothpastes in the South African market.
Suitability Profiles
Scores for adults, children, sensitive teeth, orthodontic patients, and pregnant women — so you pick the right product for your family.
Expert Dentist Tips
Every report includes a professional dental tip from our network of South African dental professionals.
SA Market Intelligence
Retailer availability, pricing comparisons, and market-specific notes for Clicks, Dis-Chem, Checkers, Pick n Pay, and Shoprite.
Put Your Brand
in Front of SA's
Most Engaged
Oral Health Audience
ToothpastIQ reaches over 50,000 South African consumers actively researching oral care products every month. Our audience is decision-ready — they're comparing products and ready to buy.
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