ToothpastIQSA Edition
SA Taste Test Lab · 2024 Edition

New Launches.
Real Tests.
SA Verdicts.

Our South African panel of testers evaluates every new toothpaste release — scoring flavour, foam, freshness, aftertaste, and overall experience. No sponsored bias. Just honest results.

Real SA Testers
Editor's Picks
Updated Monthly
SA Taste Test Lab — Real testers, real scores
Oral-B Pro-Science Advanced — New at Dis-Chem Pharmacies SA
Sponsored

2024 SA New Releases

6 products tested and reviewed

NEW Editor's PickSPONSORED
Excellent
Colgate Radiant White Ultra
Colgate

Colgate Radiant White Ultra

Advanced Whitening · 2024
4.6/ 5.0
Flavour
4.6
Foam
4.4
Freshness
4.8
Aftertaste
4.5
Safety Score
91/100
Price
R89.99
Clicks Dis-Chem Pick n Pay
NEW FORMULA Editor's Pick
Excellent
Sensodyne Rapid Relief Pro
Sensodyne

Sensodyne Rapid Relief Pro

Sensitivity Relief · 2024
4.3/ 5.0
Flavour
4.2
Foam
4.0
Freshness
4.7
Aftertaste
4.3
Safety Score
88/100
Price
R129.99
Dis-Chem Clicks Checkers
NATURAL
Excellent
Himalaya
Himalaya

Himalaya Complete Care Whitening

Natural Whitening + Gum Care · 2024
4.2/ 5.0
Flavour
4.1
Foam
3.9
Freshness
4.3
Aftertaste
4.4
Safety Score
86/100
Price
R94.99
Dis-Chem Wellness Warehouse Faithful to Nature
TRENDINGSPONSORED
Good
Oral-B Pro-Science Advanced Whitening
Oral-B

Oral-B Pro-Science Advanced Whitening

Whitening + Cavity Protection · 2024
4.4/ 5.0
Flavour
4.4
Foam
4.6
Freshness
4.5
Aftertaste
4.2
Safety Score
84/100
Price
R109.99
Dis-Chem Clicks Woolworths
POPULAR
Good
Pepsodent
Pepsodent

Pepsodent Herbal Complete

Natural Herbal Protection · 2023
4.0/ 5.0
Flavour
4.0
Foam
3.8
Freshness
4.2
Aftertaste
4.1
Safety Score
78/100
Price
R49.99
Shoprite Checkers Pick n Pay Spar
NEW
Fair
Aquafresh Triple Protection Max
Aquafresh

Aquafresh Triple Protection Max

Cavity + Tartar + Whitening · 2024
4.3/ 5.0
Flavour
4.3
Foam
4.5
Freshness
4.4
Aftertaste
4.0
Safety Score
72/100
Price
R74.99
Checkers Shoprite Pick n Pay
Brand Opportunity

Feature Your New Launch in the SA Lab

Get your newly released toothpaste in front of 50,000+ South African consumers actively comparing products. Featured Launch slots include editorial review, taste test panel, sponsored badge, and priority placement.

Editorial Review
Taste Test Panel
Priority Placement
Social Amplification
Aquafresh Triple Protection Max — New at Checkers & Shoprite SA

SPONSORED