SA Taste Test Lab · 2024 Edition

New Launches.
Real Tests.
SA Verdicts.

Our South African panel of testers evaluates every new toothpaste release — scoring flavour, foam, freshness, aftertaste, and overall experience. No sponsored bias. Just honest results.

Real SA Testers
Editor's Picks
Updated Monthly
SA Taste Test Lab — Real testers, real scores
Oral-B Pro-Science Advanced — New at Dis-Chem Pharmacies SA
Sponsored

2024 SA New Releases

6 products tested and reviewed

NEW Editor's PickSPONSORED
Excellent
Colgate Radiant White Ultra
Colgate

Colgate Radiant White Ultra

Advanced Whitening · 2024
4.6/ 5.0
Flavour
4.6
Foam
4.4
Freshness
4.8
Aftertaste
4.5
Safety Score
91/100
Price
R89.99
Clicks Dis-Chem Pick n Pay
NEW FORMULA Editor's Pick
Excellent
Sensodyne Rapid Relief Pro
Sensodyne

Sensodyne Rapid Relief Pro

Sensitivity Relief · 2024
4.3/ 5.0
Flavour
4.2
Foam
4.0
Freshness
4.7
Aftertaste
4.3
Safety Score
88/100
Price
R129.99
Dis-Chem Clicks Checkers
NATURAL
Excellent
Himalaya
Himalaya

Himalaya Complete Care Whitening

Natural Whitening + Gum Care · 2024
4.2/ 5.0
Flavour
4.1
Foam
3.9
Freshness
4.3
Aftertaste
4.4
Safety Score
86/100
Price
R94.99
Dis-Chem Wellness Warehouse Faithful to Nature
TRENDINGSPONSORED
Good
Oral-B Pro-Science Advanced Whitening
Oral-B

Oral-B Pro-Science Advanced Whitening

Whitening + Cavity Protection · 2024
4.4/ 5.0
Flavour
4.4
Foam
4.6
Freshness
4.5
Aftertaste
4.2
Safety Score
84/100
Price
R109.99
Dis-Chem Clicks Woolworths
POPULAR
Good
Pepsodent
Pepsodent

Pepsodent Herbal Complete

Natural Herbal Protection · 2023
4.0/ 5.0
Flavour
4.0
Foam
3.8
Freshness
4.2
Aftertaste
4.1
Safety Score
78/100
Price
R49.99
Shoprite Checkers Pick n Pay Spar
NEW
Fair
Aquafresh Triple Protection Max
Aquafresh

Aquafresh Triple Protection Max

Cavity + Tartar + Whitening · 2024
4.3/ 5.0
Flavour
4.3
Foam
4.5
Freshness
4.4
Aftertaste
4.0
Safety Score
72/100
Price
R74.99
Checkers Shoprite Pick n Pay
Brand Opportunity

Feature Your New Launch in the SA Lab

Get your newly released toothpaste in front of 50,000+ South African consumers actively comparing products. Featured Launch slots include editorial review, taste test panel, sponsored badge, and priority placement.

Editorial Review
Taste Test Panel
Priority Placement
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Aquafresh Triple Protection Max — New at Checkers & Shoprite SA

SPONSORED